Jordan Reeves

Avatar & Market Intelligence Strategist

Jordan Reeves believes that most coaching businesses fail not because of bad marketing, but because of bad listening. His work centers on the science of customer insight — specifically, how to move beyond surface-level demographics to uncover the psychographic triggers, identity narratives, and situational pressures that actually drive a prospect to buy. Jordan spent six years as a market research consultant before pivoting to the coaching industry, where he applied behavioral economics frameworks — particularly the work of Daniel Kahneman and Richard Thaler — to help coaches understand why their ideal clients make decisions that appear irrational but are deeply logical when viewed through the lens of loss aversion and social identity theory. His Avatar Rotation System, which he developed in collaboration with the Capital Attention team, has been used to reduce cost-per-lead by an average of 43% across 412 ad accounts.