Privacy Policy

1. Who We Are

Capital Attention ("we," "us," or "our") operates the website capitalattention.com and related pages (the "Site"). We provide marketing services exclusively for online fitness coaches. This Privacy Policy explains how we collect, use, and protect information when you visit our Site or submit an application.

2. Information We Collect

We collect information you provide directly to us, including:

• Application data — name, email address, Instagram handle, monthly revenue, niche, and answers to application questions when you submit the /apply form.
• Waitlist data — email address and first name when you join the waitlist on the /not-a-fit page.
• Survey responses — your answers to "How did you find us?" and "What's your bottleneck?" on the /not-a-fit page.
• Usage data — IP address, browser type, pages visited, and time on site collected automatically via cookies and analytics tools.

3. How We Use Your Information

We use the information we collect to:

• Review and respond to your application for our marketing services
• Contact you about your application or waitlist status
• Improve our advertising targeting and creative effectiveness
• Analyze which ad creatives attract qualified vs. unqualified leads
• Send relevant follow-up communications (you may opt out at any time)
• Comply with legal obligations

4. Facebook Pixel and Advertising

Our Site uses the Facebook Pixel, a tracking tool provided by Meta Platforms, Inc. The Pixel collects data about your activity on our Site (such as page views and form submissions) and sends it to Meta to help us measure ad performance and reach people with similar interests.

By visiting our Site, you consent to this tracking. You can opt out of interest-based advertising by visiting facebook.com/ads/preferences or by adjusting your browser's cookie settings.

5. Cookies

We use cookies and similar tracking technologies to enhance your experience on our Site. Cookies are small text files stored on your device. We use:

• Essential cookies — required for the Site to function properly
• Analytics cookies — to understand how visitors use our Site
• Advertising cookies — to measure the effectiveness of our Facebook and Instagram ads

You can disable cookies in your browser settings, though this may affect Site functionality.

6. Data Sharing

We do not sell your personal information. We may share your information with:

• Service providers — third-party tools we use to operate our business (email delivery, scheduling software, analytics), who are contractually bound to protect your data
• Meta Platforms — via the Facebook Pixel as described above
• Legal authorities — if required by law or to protect our rights

7. Data Retention

We retain application and waitlist data for as long as necessary to fulfill the purposes described in this policy, or as required by law. You may request deletion of your data at any time by contacting us at the email below.

8. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate data
• Request deletion of your data
• Opt out of marketing communications
• Lodge a complaint with a data protection authority

To exercise any of these rights, contact us at [email protected].

9. Children's Privacy

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected such information, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on this page with an updated effective date. Your continued use of the Site after any changes constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, please contact us: